Brands

Welcome to the
connected future
of fashion

Transform your products into digital assets that unlock an entirely new world of value and experiences.

Connected products are equipped with a tag (QR code, NFC, RFID etc) containing a unique digital identity, turning them into digital assets which can be recognised on an individual item level and seamlessly integrated into the phygital journey of the consumer.
Consumers and anyone else along the entire value chain can easily scan the tag with their smartphone or other internet-enabled devices to access information, content, services and entertaining experiences, and to authenticate the genuine origin of the product.

The relationship between consumers and classic stand-alone products is merely transactional and starts and ends at the point of purchase. Connected products facilitate a totally new product experience, that is service and platform based, which adds value and fosters community. The brand, consumer and product maintain a connected relationship that enables engagement and monetisation throughout the entire lifecycle of the product.
Each connection generates powerful data to continually optimise the relationship, measure success, and extend value throughout the entire value chain. Fashions’ digital transformation only truly begins once the product itself is digitised.

Certilogo Connected Product

Reveal authentic
products instantly
with artificial
intelligence

Digital Product Passports

New EU Regulation

digital

The EU Strategy for Sustainable and Circular Textiles establishes that a Digital Product Passport which will be a legal requirement for all fashion and textile products within the near future.

Digital Product Passports require secure product identities that certify the unique point of origin of the product to assure the validity and integrity of the information they collect and transmit.

As with any type of passport, it must be secure and counterfeit-proof. Without secure product passports, counterfeiters will not only clone the design of products but also bestow them with stolen product identities, making them even more convincing and harder to identify as fakes.

Do your products have digital product passports? Are they secured with the best anti-clone technology?

contact us & get prepared for change

Unleash the benefits of connected products

Increase Consumer Trust
Put the ability to authenticate in the palm of people’s hands.

Recover Stolen Sales
Intercept and prevent the illegitimate sale of fakes, and recover stolen revenue.

Improve Traceability & Transparency
Control the supply chain, distribution and sales channels, with item-level ‘track and trace’.

Empower Circularity
Deliver digital product passports and rental, repair, resell and recycling services.

Grow Consumer Engagement
Boosts consumer satisfaction, sales conversion and high-quality lead acquisition.

Enhance Insights
Real-time commercial and consumer data to optimise, quantify results and inform decision-making.

Increase Value
Add value to products and monetise them throughout their entire lifecycle.

Unlock Innovation
Create revolutionary phygital experiences that connect to the metaverse, mint NFTs and write to the blockchain.

Automate Manual Processes
Remove the burden of manual returns management and reCommerce product processing.

Only secure connected products can be truly trusted, sustainable and competitive

Security is an essential hygiene factor, because if a product can’t be authenticated:

  • It exposes the brand, people and planet to risk - It is unable to reduce the incidence of fakes and overproduction.
  • It can’t be trusted - The product, its green claims and any traceability data can’t be trustworthy
  • It is less easy to resell - Buyers apply a discount to account for the risk of buying a counterfeit.
  • It can’t be easily recycled - High risk of introducing non-conforming products into circular processes.
  • It is hard to process - It demands inefficient manual processes for returns management, eCommerce

Experience the
Magic
for
yourself

Watch the video and discover the infinite possibilities you can provide your products with the Certilogo Connector.

Certilogo
Solutions

Discover the strategic challenges connected products can help resolve.

learn more

Certilogo
Platform and Services

Learn about how our platform and services will deliver success to your connected product strategy.

learn more

Proven results from 500,000,000 connected products

80%

of connecting consumers interact when they connect to the product.

94%

of customers are satisfied with their connected product experience.

70%

claim the experience made the brand “cooler” than before.

15%

of connecting consumers linked to a brand’s digital channel.

39%

Marketing Opt-in Rate during registration.

3%

of consumers respond to surveys (15% in case of fake responses to authenticity checks).

80%

of connecting consumers interact when they connect to the product.

94%

of customers are satisfied with their connected product experience.

70%

claim the experience made the brand “cooler” than before.

15%

of connecting consumers linked to a brand’s digital channel.

39%

Marketing Opt-in Rate during registration.

3%

of consumers respond to surveys (15% in case of fake responses to authenticity checks).

Explore
how connected
products are
transforming
fashion

News, white papers, reports and more...

go to our blog