We're pretty sure you've heard of Metaverse before. What you may not know is that it opens up new scenarios for companies in every sector. In particular, fashion brands can reap incredible benefits from this new expression of digitization.
What is Metaverse?
The term “Metaverse” appeared in the cyberpunk community back in 1992, and recent adoption of the term by Facebook has brought about its mainstream popularity.
We can consider it the evolution of the Internet, even though it does not replace the Internet. It is an improvement. Giving a precise definition is difficult, but we can think of it as a set of virtual worlds, connected to the real world.
Technically, the Metaverse is a decentralized platform based on blockchain technology that allows virtual worlds and digital assets to be stored in a public, decentralized ledger. The result is a shared virtual space where people can interact and do business without intermediaries.